Thaum muaj kev lag luam loj hlob zuj zus los ntawm 280 lab tus tib neeg tsis tau sib yuav, cov neeg laus ua lag luam hauv tsev ua si tau tshwm sim los ua qhov kev xaiv zoo tshaj plaws rau cov tub ntxhais hluas nrhiav kev ntxhov siab, kev sib raug zoo, thiab kev lag luam peev.
Tsis zoo li cov menyuam yaus kev ua si sab hauv tsev, cov chaw no yuav tsum ua raws li plaub qhov kev xav tau -"kev ntxhov siab, kev sib raug zoo, tshiab, thiab yooj yim"- kom ntseeg tau tias muaj txiaj ntsig zoo. Raws li cov kws tshaj lij hauv kev lag luam kev lom zem, Playpedia Cov Khoom Ua Si Lom Zem (nyob hauv Panyu, Guangzhou, tshwj xeeb hauv R & D, tsim, tsim, muag, kev teeb tsa, thiab kev ua haujlwm ntawm cov khoom siv lom zem, tau ntawv pov thawj los ntawm ASTM thiab CE, nrog cov khoom lag luam hla cov menyuam yaus cov khoom siv ua si, cov chaw ua si trampoline, thiab ntau dua, muag thoob ntiaj teb kev lag luam kev lag luam nrog peb cov txiaj ntsig zoo dua) ncej-tsim, khoom siv, thiab ROI-pab cov neeg tuaj tshiab kom tsis txhob muaj kev cuam tshuam.
I. Tsim Layout: Scenario + Practicality kom ntes ko taw tsheb thiab txhawb siab rau
Tsim tsis yog cov khoom siv stacking nkaus xwb; Nws cov ntsiab lus nyob hauv kev sib npaug ntawm kev paub, kev sib raug zoo, thiab tus nqi, uas tuaj yeem ua rau cov neeg siv khoom nyob hauv lub sijhawm los ntawm 30%. Lub hom phiaj meej meej rau cov pej xeem tseem ceeb ntawm 20-45 xyoo- cov laus, zam cov menyuam yaus nyiam. Hais txog qhov minimalist, trendy, thiab tech -themed designs. Ua ntej cov lag luam loj hlob hauv cheeb tsam thiab chaw ua haujlwm rau kev xaiv qhov chaw, zam cov tsev kawm ntawv thiab thaj chaw nyob. Scientific Zoning: Cov chaw ua si tseem ceeb nyob 60%-70% ntawm qhov chaw, nrog rau thaj chaw ntxiv (chaw so, lub teeb noj mov, khw muag khoom) noj 20%-30%. Txuag 10% rau qhov chaw ua si yooj yim. Cov ntsiab lus suav nrog cov khoom siv ruaj khov, yooj yim-rau-huv, cov duab Instagrammable, thiab cov cuab yeej ntse kom txo tau cov nqi ua haujlwm.
II. Kev xaiv cov khoom siv: Cov txiaj ntsig tau zoo, tsis tshua muaj hnav & tsim kua muag - tsim lub hauv paus ruaj khov
Cov cuab yeej siv rau 40%-60% ntawm tag nrho cov peev. Cov txheej txheem xaiv tseem ceeb: "kev siv ntau zaus, tsis tshua muaj hnav & tsim kua muag, rov qab los ntawm kev nqis peev, kev txhim kho ntxiv." Playpedia Kev lom zem khoom ncaj qha txo cov nqi nruab nrab thiab muab kev teeb tsa dawb & tom qab - kev muag khoom. Yuav tsum muaj kev ntxhov siab-cov khoom siv kho mob / tso pa tawm (xws li, tso pa tawm / kev ntxhov siab- nyem trampolines, ¥15-30 rau ib zaug, 3-5 xyoo lifespan); Ua ke nrog cov khoom siv tsav tsheb tsis zoo (VR, AR projection, thiab lwm yam, kom nce tus nqi nruab nrab); Ntxiv nrog rau cov khoom sib tw hauv zej zog (ob tus neeg ua si board games, dart machine, thiab lwm yam., kom ncua sij hawm nyob). Pitfall phau ntawv qhia: Tsis txhob dig muag nrhiav kev ua tiav; muab qhov tseem ceeb ntawm cov chaw tsim khoom ncaj qha; tsom rau kev txhim kho khoom siv; tswj hnav thiab tsim kua muag.
III. ROI Txhim Kho: Kaw-Kev Ua Haujlwm Zoo Tshaj Plaws rau Kev Ua Tau Zoo Tshaj Plaws
Core logic: Txiav cov nqi thiab txhawb kev ua haujlwm zoo. Tsim kom muaj qhov kaw- lub voj voog ntawm Kev Taug Kev Tsheb → Hloov pauv → Rov Mus Xyuas → Tus nqi-Kev Pabcuam Ntxiv, thiab koj tuaj yeem rov qab tau koj cov peev txheej hauv 3 lub hlis.
① Kev Taug Kev Taug Kev: Txhawb nqa ntawm Douyin thiab Meituan online nrog 19.9-yuan daim pib mus sib hais los txhawb cov neeg siv khoom los qhia lawv cov kev paub. Koom tes nrog cov tsev ua haujlwm nyob ze, xinesmas thiab lwm yam lag luam offline rau kev tsav tsheb sib tw.
② Hloov dua siab tshiab: Launch tired kev pob khoom, xws li 39-yuan yooj yim pob thiab 69-yuan advanced pob. Cia cov neeg ua haujlwm qhia cov neeg siv khoom kom txhim kho lawv cov pob khoom nquag.
③ Rov mus ntsib dua: nthuav tawm ib qho kev pab cuam ua tswv cuab. Tuav cov xwm txheej tsis tu ncua thiab hloov kho cov khoom siv tsis tu ncua kom cov neeg siv khoom rov qab los.
④ Tus nqi-Cov Kev Pabcuam Ntxiv: Ua kom cov nyiaj tau los ntxiv los ntawm kev noj zaub mov zoo (nrog 60%-70% tag nrho cov paj), muag khoom muag thiab kev pabcuam tsim pab pawg. Nyob rau tib lub sijhawm, ua kom zoo dua cov nqi zog thiab cov nqi hluav taws xob kom txo tau cov nuj nqis uas tsis tsim nyog.
IV.Core Summary
Tus yuam sij ua kom tau nyiaj nrog cov neeg laus hauv tsev ua si hauv tsev yog ua kom tau raws li cov neeg siv khoom xav tau kom raug thiab khiav lag luam hauv txoj kev tshawb fawb. Playpedia Amusement Playground ua raws li lub tswv yim ntawm "Win-yeej kev koom tes thiab Altruism". Peb tsis tsuas yog muab tus nqi - siv tau ncaj qha- cov khoom siv, tab sis kuj muab kev qhia ua haujlwm dav dav. Peb muaj tag nrho -scenario kev lom zem daws teeb meem rau ob qho tib si menyuam yaus thiab cov neeg laus chaw ua si.
Xav paub ntau ntxiv txog peb cov khoom lag luam sab hauv tsev ua si.
Cov lus qhia dav dav rau kev khwv nyiaj rau cov neeg lauschaw ua si sab hauv tsevmuaj nyob ntawm qhov txuas hauv qab no.
Xav tias dawb nkag mus rau nws txhua lub sijhawm tsis muaj nqi.
